We now live in a world that lives off technology. Everything that we do involves technology, even where we consume our news involves technology. This is the same with marketing now which is why your jewellery business needs to adapt and explore the world of digital marketing.
Every business should have a website. Whether you are selling a product or you are offering a service. However, for your jewellery store, you will need to set up a website so your customers can browse your product online before coming into the store.
The website does not need to have all of the products that you have in your jewellery store. Although one thing that you need to make sure of is having all of the relevant information for your business. This is including your address, social media accounts as well as a contact number. Make sure you have an email address on there as well as this is a common method to get into contact with businesses.
SEO (Search Engine Optimisation)
This will either be down to an SEO team or your website developer. You need to make sure that your website is user-friendly and fast. Optimising your site for your business is how you start beginning to rank well on Google. Think of this, how many times do you go on the second page of Google to look for a product? Probably not a lot or none at all. If you do not optimise your site then you will miss out on traffic to your website as well as any potential customers.
Content On Your Site
Content is one of the most important ways to rank for your site. Including a keyword on your site. Having content on an e-commerce site can be difficult to do as it could look odd. However, if you sell products that are for vintage jewellery then you might want to have a bit of content talking about the vintage jewellery that you have in store.
Writing blogs for your site could be another great way to bring in traffic to your site. You can either have a blog section on your site. You can also write for other blog sites that link back to your site. There are many things that you can write about when it comes to jewellery. Maybe you want to talk about the history behind art deco engagement rings. You could also write about the gemstone of the month (yes that is a thing). Get creative with your content and blogging then you will so see your traffic increase.
There are many different digital marketing tips that you should use to make sure that your store gets the recognition it deserves. Remember, you do not have to sell any products on your website if you do not want to deal with the hassle. You can just have it as a site that informs your potential customers where to find you and how to contact you.