So you have a plastic surgery practice, you have everything set up, but nobody is making any consultations or even a walk in to get more information. It can be a frustrating part of business getting patients which is exactly why we are creating this article, we will go through some key points to help you get a better online presence. If you are looking to get more patients interested in cosmetic surgery, then this is the article for you. With over 77% of Americans saying they use the internet daily, it is clear to see where surgery practices should be targeted.
Optimise Your Website For Search Results
Most people use the internet for a range of different types of uses, such as shopping, watching media or finding services. Due to the cosmetic surgery industry being involved purely on personal appearance, patients who are interested in getting work done will rely heavily on search engines. For example, if you were looking for a breast implant removal in Manchester then you will optimise the site for being the best in Manchester etc. This way patients can quickly find the information they need without having to look too far. It’s best to have all the relevant information on your site to create a content audit and check whether you have the basics such as your name, address, contact details and information on the treatments that you provide.
Start To Create Ads on Search Engines and Social Media Channels
Once you have optimised the website properly for what services you provide, then why not give them a boost with some paid Ads. Why not advertise your breast reduction in Manchester with some nice ads to get some more traffic. Paid ads are more visible as optimising your site will take a while before you get any real results. Paid ads appear above organic results with specific keywords on search engines and social media feeds even if potential clients are not following you. When you purchase ads for search engines or social media, it will put a light on your practice which will make you more noticeable than other competitors. This is especially useful if you are a local practitioner or the competition is high. This will in turn bring a lot of traffic to the website due to you being able to target specific groups of people, locations and much more.
Write Blogs About the Service You Provide
Content marketing is a powerful tool, this is basically where you are driving people to your service by giving people all the best information about your procedures or business so that they use you. The better the quality of the content, the better chances you will be on page 1 of your search engine. If you have done some keyword research, it’s useful to include some of them in your content and blog posts so that you can rank better. It is also a good idea to link specific pages into the blog and throughout the website.
Include Forms On Your Web Pages
Sometimes, people don’t like talking over the phone. This is why it’s a great idea to have contact forms all through your site. This way, potential clients can ask all the questions they need answering before going to a consultation. The more people are willing to give contact information, the more likely they are to use our service.