Companies are wanting beyond traditional assumptions and they’re adopting new frameworks, theories, fashions and ideas. They are additionally moving away from the mass market and the preoccupation with the transaction.
The marketing world is dynamic and ever-changing — trends, expertise, and tactics are by no means stagnant. With the appearance of b-to-b exchanges, the Internet ushered in an enthusiasm for collaboration that by no means existed earlier than—and actually may need even appeared ludicrous 10 years ago. For example, a decade ago who would have imagined Ford, General Motors and DaimlerChrysler coming into right into a joint venture? That’s exactly what occurred after all three of the Big Three began transferring their purchases online in the late Nineties. All three corporations have been pursuing their own initiatives when they realized the economies of scale they could obtain by pooling their efforts. Thus was born what then was the world’s largest …Continue reading