Better clients make for better business. But how exactly do you find and attract these “better” clients? For a small business, working with bad clients versus working with good clients has transformational business advantages. Imagine responsive communication, fast payments, and better cash flow, all of which contribute to a much healthier and more profitable business. So, how exactly can you identify and find these types of business clients? Let’s take a look at how to find the ideal client who makes your business better according to Terri Ling (2018) below.
Do Research to Find Your Ideal Client
First of all, if you currently have more than one client, think about which clients you think are better than others. Use this “ideal client” as an example to help you find other people just like them. Ask yourself the following questions:
– What makes them your ideal client?
– Is it because they are responsive and easy to work with?
– Did they pay you on time?
– Have you enjoyed the job opportunities they have given you?
Each of these questions is important to consider when defining your ideal client. However, enjoying your job is just as important as your paying …read more >