Professor Lambrecht’s work has been printed in leading marketing journals, together with the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she obtained the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she obtained the William F. O’Dell Award. She is an Associate Editor at Marketing Science and the Journal of Marketing and a member of the Editorial Board of the Journal of Marketing Research. London’s dynamic marketing scene means you’re perfectly-positioned for in-depth, palms-on learning. Like “Place” in the 4Ps model, convenience refers to where the product will be bought. This, nevertheless, not only refers to physical stores but in addition whether the product is available in individual or on-line.
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